"Art Works" ad, Privatbank Berlin

Photo: Florian Hardwig. Privatbank Berlin. License: All Rights Reserved.

Ad in ZEIT GELD, March 2016.

First time I've seenQuantenin use. This design by Martin Aleith (Gestalten, 2014) is one of several "impossible" typeface designs released in recent years, spearheaded by the much acclaimed Macula (2012). The pretended three-dimensionality in Quanten is achieved by letting its continuous outline oscillate between the interior and the exterior. In this regard, the design is more successful than the relatively stiff Continuo (caps only, 1996), Relava (2008) or Kelso (2014). Related designs with an equally convoluted outline, but round corners and terminals (and hence the impression of a bent piece of wire) include Morice (2005) and Clip (2011).

In a previous leaflet (see below), Museo Slab is paired with the straightforward FF Clan. The brand communication concept for Privatbank Berlin was Charter.

Source: http://privatbank.berlin.Privatbank Berlin. License: All Rights Reserved.