The Tonight Show Starring Jimmy Fallon (NBC)

Source: http://www.hollywoodreporter.com.Pentagram, Broadway Video, Universal Television. License: All Rights Reserved.

The Tonight Show (originally just Tonight) will celebrate its sixtieth birthday in 2014. Coincidentally, the longest running non-news TV program happens to have a new host in Jimmy Fallon. Design agency Pentagram took a somewhat modern approach to an identity for a show that is changing in many ways. The design team chose not to reference any of the show's past designs. This time, the logotype has two simple components, a realistic image of Earth's moon and Pagan & Sharp's relatively new typefaceSharp Sans.

Source: http://www.underconsideration.com.Pentagram, Broadway Video, Universal Television. License: All Rights Reserved.

FuturaandAvant Garde. Humanist references can be spotted throughout. Italic weights have swash alternates.

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Sharp Sans also shows up in the graphics for the Tonight Show's first half-hour comedy sketches. Notice the uppercase 'R' with its Avant Garde influence.

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Past Tonight Show logos have been everything from cute to gawky. Each proved to be a sign of design fads and eccentricities of the time period. Carson's identity changed many times, but it was set inUniversity Romanfor nearly a decade. Jay Leno's worst logos often displayed the "dark side" of new digital typographic technologies (squishing and forced italics). Maybe the coolest Tonight Show identity ever, Conan O'Brien's used a modified version ofNeutraface No. 2.

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Pentagram's Gothamon a course for world domination.

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NBC currently uses a version of Mark van Bronkhorst'sSweet Sans, called Sweet Sans On Air, for most of its promotional content and website.