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Fontke.com>Article>Details

TypeCast Webinar: What Type is Your Logo? with Jeff Fisher

Date:2012-03-16 23:20:48| News|Browse: 101|Source: Dexigner|Author: Levent Ozler
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IntroductionThe selection of the appropriate type for your logo design may de

The selection of the appropriate type for your logo design may determine the success of the image in representing a business, organization or event.

Is your client's need best met by a logotype, a type treatment partnered with an icon or graphic elements or a design replacing individual letterforms with a graphic element? What are your type selections really conveying about the client? How many typefaces can be used in an identity design successfully-and how do you choose type that works well together?

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Such questions, and other issues, are often major challenges for the designer taking on a logo design project. With nearly 35 years of logo design success, Jeff Fisher shares tips and tricks for getting your logo type selection process on track.

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