Taylor Stitch (2015 website)

Date:2015-12-06 05:47:06| News|Browse: 205|Source: Fonts in Use|Author: Stephen Coles

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Nice jacket, but you're wearing your apostrophe inside out. That's an opening quotation mark. The abbreviation for 1968 is '68.

Trade GothicBold, giving the brand a no-nonsense, workmanlike appeal — a nod to vintage labels, but without too much nostalgia. For the headlines and other text,GeorgiaLight (a weight of the classic web standby that was released in 2013 as part of straight or opening quote marks instead of proper ones). I'm also not big on the gaping line-height on some of these pages, but we beat that bugaboo to death in other reviews.

This version of the site was designed by Christopher Morben under the direction of co-founder Michael Armenta. The good news for the designers is that these few typography foibles are easily adjusted. Taylor Stitch has acheived a look that feels high end; they just need to sew up some loose ends.

They straightened out the apostrophe here, but it's still not worthy of Georgia or the attire.

These clothes are smarter than their apostrophes.

Headline/background contrast not so good.

Poor headline/background contrast, and (for my taste) this leading is far too loose-fitting.

Great headline/background contrast.

"F Q" — but ok, you know what it says.

A partially obscured headline is one thing, but this text is really asking too much of its readers.

Airy is the current trend in web design, but this is the roomiest cart I've ever seen. It's certainly calming. Maybe it calms customers into calmly pushing the checkout button.