2015 Brand New Conference

Date:2015-08-14 04:10:17| News|Browse: 147|Source: Fonts in Use|Author: Florian Hardwig

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IntroductionSource: https://www.underconsideration.com.UnderConsideration LLC

TheTripperwithObsidianby Hoefler & Co., both released earlier this year and hence in line with the event's name. This couple is complemented byGeorgia(the 2011 Pro version, including the newly added Light weight) and, for smaller items,P22 Underground.

Read about the thoughts that went into the typeface selection on the conference website:

At first we thought that using a stencil font would be too easy as they can be trendy and there was no real concept behind it other than "it's cool". We couldn't shake Tripper though, so we pushed a little bit: what good is a stencil font if you are not going to use it as a stencil? That led us to thinking about a long-forgotten time when subway cars in New York were drenched in graffiti. […]

The second [element] is a reflection on the contrast of yesteryear's nasty New York with today's very affluent, sometimes opulent, money-demanding New York — the one where the 1% thrives. Before you think this is turning heavily political or social, don't be fooled: What we were really looking for was an excuse to use Hoefler & Co.'s Obsidian. We really liked this combination of grungy, dirty, rebellious stenciled graffiti with this super elegant, finessed, luxurious serif. […]