Dosdecadatres portfolio showcase
Source: http://issuu.com.Dosdecadatres. License: All Rights Reserved.
The portfolio showcase of creative agency Soda Jerkby Nick Curtis. If you look at Soda Jerk in a straight line of text or, even worse, in a full paragraph setting, you might think it was a failed attempt at an Art Déco typeface, and that the formally related Mostra Nuova was more versatile and did a much better job. Indeed Soda Jerk is lacking qualities that one would usually expect from a typeface, like harmonized proportions and an evenly balanced distribution of black and white. It is rather a conglomeration of letterforms than a coordinated system.
No wonder: It was inspired by lettering found on a French travel poster from 1929, where the letterforms had to work in this one specific instance only. The trick is to use the font as lettering again — non-typographic, in different sizes, without a common baseline — because that's what it is, after all: digitized lettering. Then it's possible to create something striking and unique, and then Soda Jerk's extreme and almost pictorial letterforms are actually superior to something more regularized.
Graphic design and art direction bySoho— on Issuu.
Source: http://issuu.com.Dosdecadatres. License: All Rights Reserved.
Source: http://issuu.com.Dosdecadatres. License: All Rights Reserved.
Source: http://issuu.com.Dosdecadatres. License: All Rights Reserved.
Source: http://issuu.com.Dosdecadatres. License: All Rights Reserved.
Source: http://issuu.com.Dosdecadatres. License: All Rights Reserved.
Source: http://issuu.com.Dosdecadatres. License: All Rights Reserved.
-
Cangji Fonts
Brand: 仓迹字库
Area: China
-
JT Foundry
Brand: 翰字铸造
Area: Taiwan, China
-
Handmadefont
Brand:
Area: Estonia
-
·千图字体
-
HyFont Studio
Brand: 新美字库
Area: China
-
Minrui Type
Brand: 敏锐字库
Area: China
- ·XUID Arrays: One Less Thing To Worry About
- ·The Great Comic Book Heroes, by Jules Feiffer
- ·Chinese College Student Invents Smog Font
- ·"David Bowie is turning us all into voyeurs" button
- ·Type terms: the animated typographic cheat sheet
- ·How to Read a Painting by Patrick de Rynck
- ·Moving Hands (Helena Hauff Remix) by The Klinik, official video
- ·Quimbaya Coffee Roasters
- ·Food Not Bombs hypothetical redesign
- ·The Form Book by Borries Schwesinger