Crate & Barrel

Source: https://www.flickr.com.Photo of an Edmonton Crate & Barrel store by Ian McKenzie. License: CC BY-NC-SA.

The iconic logo for Helvetica(perhaps drawn from scratch or modified from a phototype font), but the circular 'C' is custom, very similar to ITC Avant Garde Gothic, but with a smaller aperture. It doesn't quite feel right (heavy on top and bottom) because it's a perfect circle, not optically corrected.

License: All Rights Reserved.

Source: http://www.amazon.com.Photo by Peter Dawson. License: All Rights Reserved.

Source: http://en.wikipedia.org.License: All Rights Reserved.

Source: http://designarchives.aiga.org.AIGA Design Archives. License: All Rights Reserved.

A Crate & Barrel store under construction in Northbrook, Illinois, 1989. The installation was designed by Vignelli alum Alessandro Franchini who was Crate & Barrel's brand manager from 1988–2013.

Source: https://www.linkedin.com.Excerpt from an article in Graphis Magazine. License: All Rights Reserved.

Excerpt from an article in Graphis Magazine. License: All Rights Reserved.

Excerpt from an article in Graphis Magazine. License: All Rights Reserved.