Benno Beckemans Fotografiska Magasin

Source: http://www.flickr.com.Uploaded to Flickr by altpapiersammler and tagged with "herold". License: All Rights Reserved.

German ad for a photo shop in Stockholm, Sweden, 1914. The depicted camera is by Ernemann A.-G., Dresden — a forerunner of Zeiss Ikon.

The condensed typeface with reversed contrast is Berthold'sHerold(1901–7). Note the use of two different forms for 'g' in "Fotografiska Magasin".

The bold wide Roman with blunt serifs looks a lot likeWindsor(Stephenson Blake, 1903) — especially with the splayed arch of 'n' — but it actually is BreiteKolonial(c. 1906). Kolonial is Wilhelm Woellmer's version of Saturday Morning Toast by Nick Curtis and the hatched 1906 Fantasio by GLC.

See more such ads in Altpapiersammler's Flickr stream.