La Effe TV Branding

Source: http://www.nerdo.tv.© EFFE TV S.r.l. Branding by: NERDO. License: All Rights Reserved.

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Feltrinelli is an eclectic, multifaceted, plural, versatile way of thinking.

As one of the biggest editorial houses in Italy, the group wanted to offer to its audience a way to make use of television contents through a different perspective. A perspective that leaves space to critical thinking and wants to encourage personal opinion by treating current issues.

Our work had to reflect the spirit of the company, which traditionally has a publishing background, in a new way. We took inspiration from the print graphic treatments to create an appropriate brand.

That's why we chose to use serif and sans-serif typefaces such as Trade Gothic Bold Condensed and Utopia Regular, in a very large body, together with a color treatment on footage in a way that could represent the origins of the group but at the same time away from the vintage feeling.

Source: http://www.nerdo.tv.© EFFE TV S.r.l. Branding by: NERDO. License: All Rights Reserved.

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Tune in: Utopia Std Regular

Title: Bold Condensed No. 20 Oblique

Subtitle: Trade Gothic Bold Condensed No. 20

Source: http://www.nerdo.tv.© EFFE TV S.r.l. Branding by: NERDO. License: All Rights Reserved.

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Source: http://www.nerdo.tv.© EFFE TV S.r.l. Branding by: NERDO. License: All Rights Reserved.

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Tune in: Utopia Std Regular

Title: Bold Condensed No. 20 Oblique

Subtitle: Trade Gothic Bold Condensed No. 20

Source: http://www.nerdo.tv.© EFFE TV S.r.l. Branding by: NERDO. License: All Rights Reserved.

Endpages:

Tune in: Utopia Std Regular

Title: Bold Condensed No. 20 Oblique

Subtitle: Trade Gothic Bold Condensed No. 20

Source: http://www.nerdo.tv.© EFFE TV S.r.l. Branding by: NERDO. License: All Rights Reserved.

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Source: http://www.nerdo.tv.© EFFE TV S.r.l. Branding by: NERDO. License: All Rights Reserved.

Endpage

Source: http://www.nerdo.tv.© EFFE TV S.r.l. Branding by: NERDO. License: All Rights Reserved.

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Source: http://www.nerdo.tv.© EFFE TV S.r.l. Branding by: NERDO. License: All Rights Reserved.

Endpage

Source: http://www.nerdo.tv.© EFFE TV S.r.l. Branding by: NERDO. License: All Rights Reserved.

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Source: http://www.nerdo.tv.© EFFE TV S.r.l. Branding by: NERDO. License: All Rights Reserved.

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