"Portland Oregon: Old Town" sign

Source: https://twitter.com.Photo by Ken Barber. License: All Rights Reserved.

Portland, Oregon'sBrush Scriptinto the mix. The sign was acquired by the city in 2009 and it was soon redesigned to read "Portland Oregon".

Source: https://en.wikipedia.org.Photo: Steve Morgan. License: CC BY-SA.

The White Stag sign, with its hand lettering as sprightly as the deer, stood this way for 40 years: 1957–97.

While some of the 1957 letterforms were preserved during the two recent transformations (e.g. 'e' and 'g'), most of today's sign uses Brush Script, which has only a passing resemblence to the energetic, angular forms of the White Stag original.

Source: https://en.wikipedia.org.Photo: Steve Morgan. License: CC BY-SA.

Source: https://en.wikipedia.org.Photo: Steve Morgan. License: CC BY-SA.

Personally, I wish they had hired a lettering artist to emulate the unique style of the White Stag original rather than resort to a font that has no special connection to the place, nor fit as well with the lines of the deer artwork — but not everyone is as picky: "In 2011, Ramsay Signs' work on the redesigned sign won the company First Place in the Historic Reproduction category of an annual design competition held by the International Sign Association."