Not That Kind of Girl by Lena Dunham

Source: http://www.amazon.com.Random House. License: All Rights Reserved.

Trooper Roman, which was the basis for theToledotypeface used on this cover, was released by VGC in the early '70s. The typeface was fairly common in phototypesetting days (see this ad for Jim Beam, a campaign for jump suits, and a Christian paperback) but virtually disappeared from use by the '90s. This was likely due to changing fashions (high contrast, slightly wonky poster serifs gave way to Grunge and Neo-Classical type), but also because Trooper was hard to find in digital form. The availability of Toledo, a phototype follower of Trooper, alleviates that absence.

I disagree with Kidd, however, about the decision to use type like this for Dunham's cover. I think it's brilliant. It may not be "fresh, uncharted territory", but it will stand out on the shelf simply because it is so clearly of another time. No other title on the "New Books" display will be like it. And, more importantly, it fits Dunham's Lizzie Skurnick covers, which we've also covered here.

Read more about the design from CHIPS themselves.