Humans Are Designed to Touch and Feel

Generally, we get into the weeds, which is to say the we're asking lots of detailed questions ‒ and trying to provide detailed analysis ‒ about print buying, paper specifying, and the like.

On this anniversary milestone, our survey, appropriately we think, reached for broad strokes and blue skies: to what degree are professional graphic designers working in print; how do you feel about print and paper; do you see print evolving with the times; and what role will print and paper have in the future of graphic communications in 5, 10 or even 50 years.

As has been the spirit of our 50th anniversary series of features, we mostly stand back and let your comments, gleaned from 10,000 surveys, speak for themselves.

The message, however, is clear: humans like to touch and print is the ultimate tangible medium. On that basis alone, the present of print is meaningful and the future promising.