Type Out Two: Petrichor

Source: http://typeout.turmericdesign.com.Photographs by Manit Balmiki for Time Out Magazine and Kriti Monga at Turmeric Design. License: All Rights Reserved.

Petrichoris a word for the scent of rain on parched ground after a hot dry spell. For our second typervention in this series, we stencilled it in water on Delhi's heated roads, watching as it evaporated. […]

Set in the gorgeousReina, a typeface we've been smitten with since last year, we cut a 2×12 feet stencil and sprayed water through it, to transfer the lettering to the ground. The roads and pathways are so hot in Delhi's blazing 45 degrees, that the water made it smell lovely immediately and the lettering evaporated within seconds.— Type Out

Type Out aims to:

Create experimental typography installations (preferably in public spaces)

Use everyday materials (non-invasive, ephemeral, affordable), and

Spell relevant, meaningful, optimistic message about the city.

Via @rnkeller

Source: http://typeout.turmericdesign.com.Photographs by Manit Balmiki for Time Out Magazine and Kriti Monga at Turmeric Design. License: All Rights Reserved.

Source: http://typeout.turmericdesign.com.Photographs by Manit Balmiki for Time Out Magazine and Kriti Monga at Turmeric Design. License: All Rights Reserved.

Source: http://typeout.turmericdesign.com.Photographs by Manit Balmiki for Time Out Magazine and Kriti Monga at Turmeric Design. License: All Rights Reserved.

Source: http://typeout.turmericdesign.com.Photographs by Manit Balmiki for Time Out Magazine and Kriti Monga at Turmeric Design. License: All Rights Reserved.

Source: http://typeout.turmericdesign.com.Photographs by Manit Balmiki for Time Out Magazine and Kriti Monga at Turmeric Design. License: All Rights Reserved.